The University of Ghana (UG) has issued a statement to clarify a recent viral video and photographs circulating on social media depicting a UG-branded car with the misspelling term "University." According to UG's management, the event was caused by a terrible branding job performed around a month earlier. The university explained that they had hired a respectable institution to renovate the car, including re-spraying.
The statement, signed by Dr. Elizier T. Ameyaw-Buronyah, director of public affairs, went on to say that during the re-spraying process, the original branding was removed and a new one was applied, and that two significant errors were discovered when the vehicle was delivered to the Cape Coast Learning Centre on May 25th.
Firstly, the word "University" had been misspelled, appearing as "Unviversty." Secondly, the UG logo had been mistakenly placed upside down.
“The attention of the University of Ghana has been drawn to a video circulating on social media about the wrong spelling of the word “University” in the branding on a vehicle belonging to the School of Continuing and Distance Education, Cape Coast Learning Centre. “The poorly done branding was removed about a month ago.
“The facts of the matter are as follows:
“The University of Ghana (UG) contracted a reputable institution to refurbish the vehicle, including re-spraying. During the re-spraying, the original branding was removed and replaced with a new one.
"When the vehicle was delivered to the Cape Coast Learning Centre on May 25th, two major errors were identified: first, the word “University” had been misspelt; second, the UG logo had been turned upside down.”
The management added that, in response to the incident, UG's Works Department of the Physical Development and Municipal Services Directorate (PDMSD) was tasked with arranging for a new branding process to rectify the mistakes made.
Additionally, the UG emphasized that the video circulating on social media was taken at the premises of the sprayer and not at the University of Ghana itself. Therefore, they requested that the university community and the general public disregard the video in question.
“Subsequently, arrangements have been made with the Works Department of UG’s Physical Development and Municipal Services Directorate (PDMSD) to have a new branding done.
"It must be pointed out that the video in circulation was taken at the premises of the sprayer and not at the University of Ghana. The University community should, therefore, disregard the video in circulation.”
Read the full statement below:
The attention of the University of Ghana has been drawn to a video circulating on social media about the wrong spelling of the word “University” in the branding on a vehicle belonging to the School of Continuing and Distance Education, Cape Coast Learning Centre.
The poorly done branding was removed about a month ago.
The facts of the matter are as follows:
The University of Ghana (UG) contracted a reputable institution to refurbish the vehicle, including re-spraying.
During the re-spraying, the original branding was removed and replaced with a new one.
When the vehicle was delivered to the Cape Coast Learning Centre on May 25th, two major errors were identified: first, the word “University” had been misspelt; second, the UG logo had been turned upside down.
As a result, the vehicle was immediately returned for the entire branding to be removed.
Subsequently, arrangements have been made with the Works Department of UG’s Physical Development and Municipal Services Directorate (PDMSD) to have a new branding done.
It must be pointed out that the video in circulation was taken at the premises of the sprayer and not at the University of Ghana. The University community should, therefore, disregard the video in circulation.
Dr. Elizier T. Ameyaw-Buronyah
DIRECTOR, PUBLIC AFFAIRS
Source: www.ghanaweb.com
